By Sally Stap
How does a blog (technically the blogger) identify its audience? When is the target scope too broad or too narrow? How does each blog find its audience in the blogosphere? Some are by writers who write for other writers. Some are specific to a disease, a cause, or a population. Some are content-driven based on the mood of the writer. Some are inspirational with the blogger sharing a bit of wisdom and an observation about the world or their beliefs. I have two blogs and guest post on TheBlogPile each month. Sometimes I take a moment – or five – to think about what and why I am writing.
The first blog I established was www.smilingagainbook.com. When publishing a book, I learned the importance of social media. I learned that I needed to establish a “platform” for book exposure. So, when my book, Smiling Again: Coming Back to Life and Faith After Brain Surgery, was published, I became a reluctant blogger. Of course, it isn’t popular to write entry after entry that says “buy my book,” so I had to figure out why anyone would want to read anything I wrote. At first it was short little blips from my book, or a few lines of what I had experienced. However, after posting for a while I have established loyal readers in the Acoustic neuroma brain tumor world. I’ve found my posts keep getting longer and longer. I feel that, for this blog I have found my voice even though technically I’m breaking blog length rules. I know my purpose is contributing to the acoustic neuroma community.
My entries have gotten numerous comments from people who seemed to really benefit from what I wrote. Really? I’m blown away that anyone wants to read my writing, let alone what I, at times, consider redundant points. However, the brain tumor club welcomes unwilling members daily. There, unfortunately, is a continual flow of newly diagnosed people with questions. There are also recently treated and longtime survivors with chronic health issues. I’m not fixing anything in anyone’s life, but I’m giving people a feeling of not being alone on a tough journey.
Occasionally, people will take a bit of exception to the focus of one of my posts. It has been pointed out that what I write about isn’t limited to one type of brain tumor patient, or even to brain tumors at all. While I agree, does that mean that I should broaden my writing to more general health and life issues? My decision has been no, and hope that anyone who finds my blog and benefits from it will return regardless of their situation. If someone buys a book, that’s great, but that’s a one-time purchase. What I have gained is more than a book sale, but a connection with another person in this very impersonal and electronic world.
My second blog is www.sallystap.com, a blog I established to be “non-brain tumor stuff.” Well, okay, that is pretty broad! I write observations about life. I write about my faith in God on this more personal blog. I am not disciplined about new posts because I write when I feel like it, which is never a good deadline to give a writer. At the same time, I wonder who will find it, benefit, and why. What is my purpose in building a readership? I could say future books, but it’s actually my desire for community. When someone reads something that I wrote and gives me feedback, it makes me feel connected. If someone says, “You wrote what I feel but haven’t ever been able to put words into,” I feel accomplished. What will my voice be on this blog? Only time will tell what my purpose is with this blog.
TheBlogPile, which this post was actually written for, is “An anthology blog of Christian authors.” Several individuals post monthly, unless a month slips by here or there. We have been discussing the readership of this blog and are trying to determine a direction. Are we writing to promote writing? Are we writing to share our Christian beliefs? Or are we writing something in the hopes it will draw people to our individual blogs? We have Christian in the title but have agreed we don’t want to sound preachy – which is a word that I’m continually struggling with when determining what and how to write. What is our purpose? Which direction should we take if any different from the current one?
In the blog world we measure success by the number of subscribers and frequency of comments. There are statistics that tell us how many times a page was clicked. We get caught up in questions of value and purpose. We get more spam comments that need to be discarded than valid ones. We are willing to sort through the junk to get a few gems and affirmation back. Comments that tell us what we are writing is making a difference for even one person.
Sometimes when I get caught up in the definition of “success” as a blogger, I focus more on our purpose in life. We are here to honor God and to seek his wisdom. We are here to commune with each other and not to count statistics.
God is the blogger of the universe. He knows each one of us. He is focused on an individual relationship with each “reader.” I’m guessing he isn’t checking statistics. He’s measuring the closeness with which we hold our beliefs. He is not measuring how many trials we each face, but how we traverse them. He isn’t measuring the number of worries we have, but how well we hand them over to Him. Can you imagine how many “spam” prayers He gets? He listens for our individual heartfelt voice in the crowd, ready to make a difference in our lives.